If you are one of the many business owners looking to market effectively, you probably have faced many challenges figuring out which marketing channel is right for you. SEO, SEA, Email marketing, Social Media Marketing, affiliates – the list could go on and on. While unpaid SEO is considered a foundational core of every project, it is a long-term process that requires time and patience to draw the first results, especially for new businesses.
With correctly set up paid advertising, on the contrary, the first conversions can be achieved in less than an hour.
If you’re just getting started with your business or looking for the ways to expand your company’s marketing potential, you should seriously consider advertising your business using Google Ads and here is why:
1. Google Ads is a highly customizable platform
Internet marketers working with Google Ads can confirm that it is to date the most flexible marketing platform that has ever exsisted. Due to this customizable nature, Google Ads allows advertisers to target highly specific audiences based on keywords, location, language, device and much more. But that’s not all! You can make your ad even more prominent using site links, i.e., ad extensions that allow you to lead the customers directly to specific pages on your site (e.g., specials, services or other highly converting pages) right from the SERP (search engine result page).
2. Track and measure just about any metrics
An advantage of online marketing channels in general and Google Ads in particular is that it is highly measurable. Unlike advertising on TV, radio or in the newspaper, the outcome of which is impossible to measure, Google Ads provides marketers with in-depth granular information for just about any metric in question, whether it is advertising costs, number of conversions, which keywords are best at driving traffic and sales and more, thereby allowing the advertisers to observe exactly what is working and what is not and thus use this information to fine-tune campaigns for optimal results.
3. Google Ads PPC is performance-based
Technological progress has resulted in a significant shift from print to digital marketing and the subsequent attrition of traditional offline advertising. One of the reasons for such an evolution is that digital channels, especially Google Ads offer significant cost savings. Google Ads ensures that marketers pay only for ads that people click on. In this way, the advertiser can reduce financial risk and monetize the campaigns in the most effective way possible.
4. Turn your high performing campaign into a gold mine with Google Ads
Marketers around the world are facing a similar challenge – how to maximize the results while minimizing the effort. Unlike most marketing channels, Google Ads is a highly scalable customer acquisition channel. If your campaign generates quality leads, you can choose to raise your daily budget and your profits will rise accordingly.
5. Google Ads is engaging
Google Ads offers multiple highly engaging ad formats. One of the most powerful options for generating user engagement is video advertising. Around 5 billion videos are watched on YouTube daily. As a result, Google Ads videos present an excellent opportunity for marketers to reach a new set of potential customers. Visual content is by far the most easily digestible format; as a result, it produces a higher conversion CTR (click through rate) in comparison to the other ad formats. If you want your product placed in front of the right audience, Google Ads platform is the right place to start.
Here at KI growth, we can speak from experience. Our performance marketers have dealt with this on a day to day basis for many years and witnessed the evolution of digital marketing first hand. Have a question about Google Ads Advertising? Click here to ask and we would love to get back with you shortly.